Global Brand Marketing Associate (w/m/d)

At Fielmann, we are more than just colleagues – we are a team. Our strong sense of unity is what makes us successful. We grow through fresh ideas and new perspectives. With your dedication, we continue to evolve – sometimes quickly, sometimes with care. Together, we find the right pace and set the standards of tomorrow.

We give our all – your benefits

• Attractive compensation, 13th salary with the option to convert it into additional time off
• Annual budget for Fielmann products of over €1,080 for you and your family
• Employee shares, capital-forming benefits, and numerous other perks (e.g., discounted Deutschlandticket, bike leasing)
• Flexible working hours and the option to work remotely
• Professional and personal development opportunities, e.g., at the Fielmann Academy Schloss Plön
• Supportive teams and a digital work environment
• Crisis-proof industry

We set tomorrow’s standards together – your tasks

• Support the planning and execution of global campaigns across digital, retail, social, and experiential channels
• Coordinate with local market teams to ensure global campaigns are adapted effectively to regional needs
• Assist in developing brand guidelines and assets to ensure consistency across all customer touchpoints
• Analyze brand performance metrics and campaign KPIs, preparing reports and insights for internal stakeholders
• Collaborate with creative, media, digital, and PR teams, both internally and with external agencies
• Help manage the global marketing calendar and asset production timelines.

You inspire us – your profile

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 1–2 years of relevant experience in brand, marketing, or agency environments (internships included)
• Solid understanding of brand marketing fundamentals and consumer trends
• Strong organizational and project management skills
• Proficient in Microsoft Office; experience with tools like Teams Planner or CMS is a plus
• Excellent written and verbal communication skills in English; German is a plus
• Confident working across both creative and analytical aspects of marketing
• Passion for fashion, lifestyle, or consumer brands; interest in the optical or retail industry is a plus

Sounds like a job where you can show your strengths? Apply now directly via our career portal. It’s sustainable, easy, and saves both time and costs. We look forward to receiving your online application, including your possible start date and salary expectations! Your contact in Recruiting is Torben Berndt.

The Fielmann Group is the third-largest company in the optical industry worldwide. This publicly listed family business, headquartered in Hamburg, provides customers with glasses, contact lenses, and hearing aids through an omnichannel business model.